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Adaugat in data de 31-05-2010

GECAD ePayment si Google - campania Vinde online cu ePayment si Google AdWords

GECAD ePayment si Google - campania Vinde online cu ePayment si Google AdWords GECAD ePayment şi Google au anuntat lansarea campaniei “Vinde online cu ePayment şi Google AdWords”, în cadrul unui parteneriat al cărui obiectiv este încurajarea comercianţilor online de a testa şi folosi instrumente de online marketing ca metodă de promovare şi creştere a vânzărilor pe Internet.

În cadrul acestei campanii, GECAD ePayment va oferi magazinelor online partenere un voucher Google AdWords în valoare de 150 de RON pentru promovarea în acest motor de căutare şi pe site-urile partenere. Oferta se adresează atât proprietarilor de magazine online care beneficiază deja de serviciile GECAD ePayment, cât şi celor care intenţionează să devină clienţi ai companiei. Creditul promoţional este disponibil numai pentru clienţii noi Google AdWords.

GECAD ePayment este primul integrator de comerţ electronic din România care oferă clienţilor săi posibilitatea de a testa gratuit soluţiile de advertising online Google AdWords. Peste 1.500 de magazine online beneficiază în prezent de soluţia de plată ePayment.

“Prin lansarea acestei campanii dorim să oferim clienţilor noştri, care sunt interesaţi de metode de promovare măsurabile şi eficiente, posibilitatea de a atrage traficul-ţintă rapid şi cu costuri minime. Un studiu intern, desfăşurat în luna martie printre comercianţii noştri, a relevat că 30% dintre aceştia intenţionează să utilizeze în acest an Google AdWords ca metodă de promovare a afacerilor lor”, a declarat Adriana Iordan, Web Marketing Manager al GECAD ePayment.

“Suntem multumiţi de parteneriatul cu GECAD ePayment, prin care oferim oportunitatea companiilor mici şi mijlocii ce au o prezenţă online să îşi găsească potenţialii clienţi şi să îşi crească vânzările.
Firmele trebuie să fie acolo unde sunt şi consumatorii, iar din ce în ce mai mulţi consumatori caută produse online. AdWords oferă agenţilor de publicitate posibilitatea lansării unor campanii online bine direcţionate, eficiente şi uşor măsurabile” a declarat Amelia Creţu, Agency Relationship Manager, Google AdWords România.

În cadrul acestui parteneriat comercianţii online au posibilitatea să se familiarizeze cu oferta de advertising Google AdWords şi să testeze beneficiile ei.

„Considerăm că acest parteneriat reprezintă o oportunitate pentru proprietarii magazinelor online care nu au testat încă publicitatea pay per click. În cadrul Şcolilor de Afaceri ePayment desfăşurate până acum am susţinut prezentări despre metode de promovare online şi măsurare a acţiunilor, pentru a înţelege eficienţa şi ROI-ul (Return of Investment) fiecărei campanii, iar serviciile Google au fost recomandate de fiecare dată încă din 2006”, a mai adăugat Adriana Iordan.
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internet advertising. More scciefipally, AdWords are paid advertisements that appear on the right side of Google's search results. The Ultimate Guide to Google AdWords is authored by Perry Marshall, a consultant and leading expert on Google AdWords and by Bryan Todd, an internet marketing specialist. Their book strives to convince readers that, through proper implementation, Google AdWords can benefit all types of businesses, and business people. The book achieves its goal; however the book still lacks critical information and is blatantly self promoting. The book is divided into four main areas of focus. The first eleven chapters deal almost entirely with AdWords- explaining its uses, benefits, structure and implementation. The second section covers basic internet marketing concepts, such as unique selling propositions (USP) and positioning. This leads into a larger, third, section that concentrates on writing persuasive ad copy. Lastly, the book discusses the use of statistical analysis and search engine optimization (SEO) to maximize AdWords' efficiency. Let's take a more critical look at each of the sections. The first section of the book makes it clear that AdWords can help promote local businesses, retailers, service businesses- both large and small. The book does a good job of explaining the AdWords process which details setting up an account, planning, creating and organizing ad campaigns, as well as targeting specific market segments. Additionally, the authors emphasize AdWords uses and benefits for small businesses and entrepreneurs. For example, a small law firm, with a small marketing budget, can use targeted AdWords campaigns to attract customers within a given geographic area. This is made easier by the fact that, relatively speaking, very few law firms (and businesses in general) currently utilize AdWords thus the small law firm has a competitive advantage. While the explanations and step-by-step guide provide valuable information, the book is also misleading and contradictory. Chapter Two is titled How to Build Your Own Autopilot Marketing Machine, although later in the book the authors discuss to need for frequent tweaking and oversight in order to get the most out of AdWords. This is anything but autopilot. Moreover, in the first section, AdWords is made to sound like a simple cure-all advertising strategy and the book is written to inspire the reader, rather than be realistic. Marshall includes emails from his own AdWord students who attest to the success they've achieved with AdWords. However, the book fails to warn readers of the financial disaster that waits ahead for AdWord users with poorly designed ad campaigns. Less hype and an admission of difficulty and the time involved in creating successful ad campaigns would lend legitimacy to this section. The second section should be particularly beneficial to small businesses and entrepreneurs who lack a formal marketing background. Marketing topics covered include USP, customer relationship management (CRM), positioning, and email marketing. By offering such information, readers gain a better understanding of the role that AdWords plays in a larger marketing plan. However, for readers with more advanced knowledge of marketing, this section should only serve as a refresher, not as a source of new information. The third section of the book discusses writing effective AdWords copy, whose maximum length is 85 characters. The book explains ways that ad writers can capture online users' attention and attract them to click on their ads. In doing so, various psychological, emotional and visual strategies are discussed. Once again, these concepts are helpful to those new to marketing concepts, but are only a refresher for most marketers. For instance, the book discusses the importance of listing benefits for the customer within ads, rather than listing features. Such info may be new to some, but for those familiar with marketing, it's rudimentary. However, there is still useful info for readers with marketing knowledge, which brings us to the highlight of the section the examples of how to craft ads that adhere to Google's character limit. The numerous examples should be helpful to most readers and lend a variety of ideas to help create short, yet successful, advertisements. The final section of the book explains how AdWords users benefit by both analyzing campaign statistics (offered by Google) and by optimizing their websites. This is a critical section of the book that shouldn't be overlooked. Luckily the book does a good job of stressing the importance of both issues. Without analyzing each ad campaign's effectiveness, there's no way for user to know if they're making progress or not. Again, this is not an autopilot
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this is invalid for a krywoed and I couldn't figure out how to do it in Adwords Editor either. And I can't access the old Adwords interface now. Grrr!Our entire Adwords campaign was designed around entering in krywoeds with their destination URLs en masse like so:Band of Brothers Audiobook ** (URL for this audiobook)Molecules of Emotion Audiobook ** (URL for this audiobook)Benjamin Franklin Audiobook ** (URL for this audiobook)ETC.We had created a whole script on our back end that auto-generates all the krywoeds and their corresponding destination URL. Why does Google remove functionality with the update of their Adwords interface? I thought the whole point of an update was to add and improve functionality? Grrr. Is there any other way to add krywoeds with their destination URLs en masse?Here's Google Supports official answer to me. Thank you for your reply. I apologize for the delayed response and for thefrustration you have been experiencing. I'm sorry to let you know thatwith the new interface, you will not able to upload in bulk krywoed levelURLs with different destination URLs. BOOO the New Adwords interface! It's worse than New Coke! We want Adwords Classic back! I'll update this if anything changes but for now BOOOOO! Isn't there anyone else out there that used this feature?! Why have you forsaken us Google?! Why must you prevent us from giving you advertising dollars?! BOOOOOOO!
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