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Adaugat in data de 23-12-2010

Cosmote Romania continues the Custom of Love campaign, for the third year in a row

Cosmote Romania continues the Custom of Love campaign, for the third year in a row Following the success of the first two editions of the CSR campaign “Custom of Love - New Year’s SMS,” COSMOTE Romania will continue it this year as well. As part of the Custom of Love campaign, COSMOTE will offer a substantial amount of the SMS revenues raised on New Year’s Day to non-governmental organizations and charities that provide care and relief to underprivileged and sick children.

In the first two editions of “Custom of Love - New Year’s SMS” campaign, COSMOTE Romania has offered 95,000 Euro to Asociatia Telefonul Copilului, Fundatia Hospice Casa Sperantei, Asociatia Little People, Asociatia Orfanilor din Casele de Copii, Asociatia P.A.V.E.L and Salvati Copiii Romania non-profit organizations caring for children. With these donations, the six NGOs were able to continue and develop some of their charity projects for children in 2009 and 2010.

During 2010, the organizations supported by COSMOTE within the program continued their projects and registered amazing results: Asociatia Little People conducted over 3,240 counselling session with patients with terminal illnesses in Timisoara Oncology Ward; Asociatia Telefonul Copilului registered during 2010 June-Nov 27,255 valid calls, out of which 1,618 cases were handled by state institutions for children; Asociatia Orfanilor din Casele de Copii has established an internet club inside the Placement Centre no. 5 from Ramnicu Valcea with 100 children benefiting and furnished a dental cabinet where over 300 children are treated; In only two months (September and October 2010) Asociatia P.A.V.E.L managed to help 40 children with terminal diseases with payments for medications and medical investigations (the program will continue); Fundatia Hospice Casa Sperantei has taken care of 190 patients and did 146 house calls, for patients with terminal illnesses and their families.

The COSMOTE initiative is communicated between Christmas and New Year’s Day on main TV channels in Romania, as well as print media, online and in store communication.


“Custom of Love” is inspired by a COSMOTE Group CSR initiative, which was introduced by COSMOTE in Greece back in 1999. Since the program’s launch, COSMOTE Group has provided support to almost 20 children support organizations. The initiative was also adopted in Albania by COSMOTE’s subsidiary company AMC. COSMOTE Greece donated this year a total amount of €325,000 to 8 charitable organisations for children.

Since the beginning of its commercial operations, COSMOTE has partnered up with the most important children support non profit organizations in Romania and has completed several important projects so far. Every year, COSMOTE employees engage in activities that are meant to support children. Some important collaboration so far, include the projects deployed with Telefonul Copilului Association, Salvati Copiii – the Safer Internet project, Crucea Rosie partnership for disaster relief, opening of SMS donation lines for fund raising for NGOs..


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JFCtQ2 Say, you got a nice blog post.Thanks Again. Keep writing.
Lorence
Sunt din Tg Jiu si am renuntat de ceva vreme la VODAFONE da' mu din aatscea cauza pur si simplu nu mai erau rentabiliTop retele1.Cosmote2.Orange3.VodafonePS: Acum au inceput si cei de la Vodafone si Orange sa bage Oferte cu multe min in retea ca cei de la Cosmote but too late
Rozzikin
Wow that was satgnre. I just wrote an very long comment but after I clicked submit my comment didn’t show up. Grrrr… well I’m not writing all that over again. Anyways, just wanted to say fantastic blog!
Kyanna
Keep on writing and cuhggnig away!
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