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| Adaugat in data de 10-02-2011 |
COSMOTE Romania launches new advertising campaign targeting business segment
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COSMOTE Romania launches a new platform for business communication, built together with its business partners. All the campaigns will have as common denominator the fact that communication is the vital ingredient for the success of any business and that COSMOTE is the trustworthy partner of all these companies.
In the spirit of fully understanding specific customers needs and offering the best communication tools to all of its partners, COSMOTE associated with one of its important clients, Floreasca Emergency Hospital. The result is a communication campaign that started from a very simple yet powerful insight: in business, as in life saving, communicating in due time is crucial and a simple call can make the difference between succeeding or not.
“We appreciate the help of Doctor Roxana Vlad from Floreasca Emergency Hospital, who contributed to a touching, authentic story about life and people who save lives, about communication and trust. She is representative and a symbol of all our business customers, as doing business has never been more life saving-like as is these days. For her and for all our business customers, COSMOTE Romania delivers trust, confidence and support as these are key elements when providing communication to companies”, stated Dana Bursuc – Senior Manager Marketing Communication, COSMOTE Romania.
Apart from other professions, where “time is money”, in Dr. Vlad’s profession time means a lot more than that because every second, every moment worth’s as much as a heart beat. It is, after all, a matter of life-saving.
The entire campaign underlines that in the day to day struggle for life, COSMOTE Romania is an ally of trust. This is the common denominator of the new platform for business communication which COSMOTE Romania wishes to present to the business customers.
The campaign will undergo for one month on TV, online, print and in-store. The communication platform was developed in partnership with Ogilvy Romania.
On behalf of COSMOTE Romania, the team that coordinated the making of the new advertising campaign is formed of: Costas Kapetanopoulos - Marketing & Communication Director, Dana Bursuc – Marketing Communications Senior Manager, Valentin Stoenescu – Head of Office Postpaid & Corporate, Mihaela Nenciu – Brand Manager, Ciprian Postelnicu – Media Manager, Elena Raduta – Media Specialist.
The Ogilvy team that contributed to this campaign consists of Emil Comsea - Art Director, Stefan Lungu – Copywriter, Cristian Simion - Group Creative Director, Anca Popa - Account Manager, Raluca Petrescu - Account Director and Cristian Serban - AV Producer..
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