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Zodia Succesului - campanie lansata de Garanti Bank ce le este dedicata femeilor antreprenor
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Garanti Bank, una dintre cele mai inovatoare și mai dinamice bănci de pe piața locală, lansează campania „Zodia Succesului” cu scopul de a veni în sprijinul companiilor mici și mijlocii care au femei în acționariat sau care dețin poziția de administrator.
Garanti Bank oferă femeilor antreprenor din toate sectoarele un pachet dedicat prin care vine în întâmpinarea nevoilor financiare ale acestora, sprijinindu-le fie să înceapă o afacere, fie să o crească pe cea existentă. Pot beneficia de acestă ofertă antreprenoarele care au proiecte de investiții sau care vor să fie competitive pe plan local sau internațional prin extinderea afacerilor pe care le conduc.
Pe website-ul dedicat www.femeiantreprenor.ro, antreprenoarele pot găsi povești inspiraționale ale femeilor de afaceri, precum și detalii despre credite, depozite, documentația necesară și alte informații utile pentru deschiderea unui cont. Noul pachet oferă femeilor antreprenor zero costuri pentru plățile în RON, pentru primele trei luni, precum și zero costuri pentru emiterea cardurilor de debit. De asemenea, activarea Garanti Online – serviciul de internet banking al băncii – este gratuită, iar utilizarea lui nu presupune niciun cost lunar.
Garanti Bank are un portofoliu de 22.000 de clienți IMM, în creștere cu 20% în 2013 față de 2012. Valoarea totală a împrumuturilor către IMM-uri reprezintă 25% din portofoliul băncii. Majoritatea IMM-urilor conduse de femei, având cont la Garanti Bank, activează în București, Craiova, Covasna, Iași și Galați. Aceste IMM-uri îşi desfăşoară activitatea în diverse sectoare: 37% în comerț, 13% în servicii, 11% în producție, 10% în sănătate și asistență socială.
„Femeile antreprenor au viziune, au un al șaselea simț în a percepe schimbările din piață, se adaptează repede la fluctuațiile constante din mediul de business, sunt puternice și își îndeplinesc obiectivele. Prin noua noastră campanie – „Zodia Succesului” - dorim să sprijinim femeile să îşi înceapă și să îşi dezvolte propriile afaceri deoarece credem cu tărie că IMM-urile reprezintă motorul creșterii economice. Sprijinul vine atât prin ofertele speciale pe care le-am pregătit, cât și prin sfaturile practice primite de la alte femei din mediul de afaceri, în cadrul evenimentelelor pe care le vom organiza în mai multe orașe”, spune Anca Motca, Director General Adjunct Garanti Bank.
Noul programul este susținut printr-o aplicație online pe pagina oficială de Facebook a Garanti Bank, www.facebook.com/GarantiBankRomania, unde femeile de afaceri sunt invitate să își spună poveștile și să devină modele care le vor inspira și pe alte femei să devină antreprenoare, având totodată șansa de a câștiga o prezență atractivă în revista BIZ.
În România, din peste 1,13 milioane de asociaţi sau acţionari ai companiilor locale, ponderea femeilor este de 36% (în jur de 400.000), conform Oficiului Naţional al Registrului Comerţului.
Garanti Bank a fost prima bancă ce a introdus în 2010 un pachet complex de finanțare creat special pentru afacerile conduse de femei. De atunci, banca a lansat mai multe oferte adresate femeilor antreprenor.
Banca inovează prin oferte personalizate, adaptate nevoilor fiecărui IMM, pentru a le asigura acestor companii un flux constant de lichidități, operațiuni în derulare și investiții. .
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