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ALD Automotive in 2013: turnover of almost 30 million Euro

ALD Automotive in 2013: turnover of almost 30 million Euro

ALD Automotive, one of the most experienced players on the operational leasing market in Romania, ended 2013 with a turnover of almost 30 million Euro and a fleet of 7,280 vehicles, consolidating its position on the market with an estimated market share of 17% and registering the 8th consecutive year of constant growth.

Despite the general contraction of the market, ALD Automotive’s client portfolio increased in 2013, reaching 257 companies active in fields such as pharmaceuticals, FMCG, insurance or telecom. For these clients, a total number of 7,280 vehicles were managed by ALD Automotive in 2013, out of which 84% were in the operational leasing system and 16% were contracted under fleet management.

The used car sales through ALD Automotive’s web bidding platform marked a milestone in 2013 when the 4,000th used vehicle was sold online through ALD Carmarket. Online bidding remained during 2013 the main sales channel: out of the total 1,332 second hand cars sold last year, 92% were online buys. A new maximum was reached regarding the sale to foreign buyers, which increased to 20% from the total sales in 2013.

At international level, the ALD Automotive Group reached in 2013 the symbolic milestone of one million vehicles on the road, with a fleet of 1,008,840 vehicles on 31st December and annual growth of 5.6%.

In 2014 ALD Automotive will remain close to its customers in offering TCO (Total Cost of Ownership) optimization solutions and cost saving plans. The company estimates to add another 1,000 vehicles to its fleet by the end of the year and plans new services for its customers, as well as developing the ALD mobile application recently introduced on the market.

The ALD Automotive Group

ALD Automotive is a leader in the full service leasing and fleet management markets. With an unprecedented geographic footprint, in-depth expertise in its different businesses, a strong innovative approach and a renowned service quality, the ALD Automotive Group is a major player on the international market with confirmed strong positions: 2nd in Europe and 3rd worldwide.

ALD Automotive in Romania

Operational in Romania since 2005, ALD Automotive is the subsidiary of BRD – Groupé Société Générale and the ALD Automotive Group. The company provides full service operational leasing by ensuring financing and a complete range of management services for vehicle fleets. ALD Automotive is certified by SRAC for the ISO 9001:2008 and ISO 14001:2005 standards.

Societe Generale

Societe Generale is one of the largest European financial services groups. Based on a diversified universal banking model, the Group combines financial solidity with a strategy of sustainable growth, and aims to be the reference for relationship banking, recognised on its markets, close to clients, chosen for the quality and commitment of its teams.

Societe Generale has been playing a vital role in the economy for 150 years. With more than 154,000 employees, based in 76 countries, we accompany 32 million clients throughout the world on a daily basis. Societe Generale’s teams offer advice and services to individual, corporate and institutional customers in three core businesses: Retail banking in France with the Societe Generale branch network, Credit du Nord and Boursorama, offering a comprehensive range of multichannel financial services on the leading edge of digital innovation; International retail banking, financial services and insurance with a presence in emerging economies and leading specialised businesses; Corporate and investment banking, private banking, asset management and securities services, with recognised expertise, top international rankings and integrated solutions.


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